how Google tracks you even location history switched off

lots of question comes to your mind , wheather google tracks us is good or now? but main question is why and how Google tracks you even location history switched off?.. let we explain you ..

How Google tracks you even with Location History switched off

GOOGLE HAS FALLEN into hot water after it was found that the search engine giant will track you even when you’ve told it not to.

If you turn off Location History, your location data is still recorded and stored in a section of your account called My Activity. If you’re left scratching your head as to
why turning off Location History doesn’t obscure your location from Google entirely, the answer is simple: Google uses your location for its other apps and services, and these entities automatically store your time-stamped location data without asking.

Google is ostensibly trying to be useful, although it’s well known that such data is valuable to the firm’s advertisers.

While Google does ask permission to use location information (such as requesting access for use in navigation), the issue lies within the Location History setting. Google’s support page states: “You can turn off Location History at any time. With Location History off, the places you go are no longer stored,” but the AP’s investigation found this to not be true.

The in-depth report includes a map that illustrates the commute of Gunes Acar, a Princeton privacy researcher. Even with “Location History” turned off on his Android phone, the map pinpoints exactly where he traveled and saves the data to his Google account.

Shankari explained about how google tracks

The problematic practice was first unearthed by researcher k Shankari of the University of California, Berkeley, who found she was still being asked to rate places she’d visited, despite having turned Location History off and not using Google Maps. The information was collected via a roster of data sources, including GPS, Bluetooth, Wi-Fi and others, all of which provided a surprisingly accurate insight into where Shankari was and what she was doing. “I am not opposed to Google, or to background location tracking in principle. But I also think that tracking people without their consent and without proper controls in place is creepy and wrong, and judging from the furore about social media data collection, a lot of people agree,” Shankari explained. Turning it off will prevent Google from saving location markers, along with information based on your search and activity.

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