In the September quarter of the current financial year, smartphone sales in the Indian market have soared by five per cent to the highest level of 4.4 million units. The main reason for this increase is due to the strong import by vendors due to festival season.Xiaomi on top smartphone selling in India
This is what Counterpoint Research said in its report. According to the report, the total number of smartphones in the handset market with a brand like Xiaomi, Samsung, Vivo and Oppo are in the quarter. During this period, all these companies have registered their highest import in any one quarter. Along with this, the import on the basis of the basis has increased by 24 per cent.
Xiaomi stays back, Micromax returns
In the third quarter of the current financial year, China’s company was at the forefront with 27% market share, followed by Samsung with a 23% stake. In the meanwhile, the market share of China’s Vivo and Oppo market was 10 per cent and 8 per cent, respectively, while Indian-origin Micromax’s stake was 9 per cent.
The report said that due to the acquisition of contract from Chhattisgarh by Micromax, the company has managed to make its place in the top five companies for the first time in the last two years. Micromax has got this contract with Reliance Jio. According to the report, however, after the completion of the contract, the import of Micromax is likely to fall.
Record imports despite weak rupees
Editor-in-Chief of the Counterpoint Research, Oriica Jain said that the start of the quarter was only in the right direction, but due to heavy sales during August and September, imports grew and it reached its peak at its all time high. He further said that many prominent smartphone brands had taken off their various new models before August this year and offered their festive season, thereby giving them an opportunity to prepare for the festive sale of all the online channels.
Jain further said that this record was in the period when the rupee record was lower at the lower level than the dollar. Even before this weakness was affecting the supply chain and strategy of the companies.
The sale of goods will not increase
Avoiding any stock after festive season can increase the pressure on companies, as they have to sell their products at higher prices due to price hike. According to Jain, this festive season for companies is not only necessary for connecting new customers, but also for the challenges presented by other companies coming out from outside.
OnePlus Top in Premium Class
During the quarter, in the category of expensive smartphones, many of the offers offered by Chinese company OnePlus ,OnePlus 6 has kept its import strong, which has enabled it to maintain top position in this category.